Online marketing isn’t about telling your story; it’s about being a part of the conversation. With the internet having emerged as the most significant medium; we place added attention to ensuring optimum visibility, social media presence, and online communications. Durkan Consulting Group’s multi-channel approach to digital marketing uses strategy as the foundation, so we can determine where to find your audience online and how best you can engage with them at each connection point. Our team offers expertise in social media, search engine optimization, and email marketing and outlines the combination of efforts to bring serious exposure to your brand in the best light possible. With effective tracking and analytics in place, we continually monitor and evaluate the effectiveness of each marketing effort, optimizing solutions for even greater ongoing success.
Email Marketing
Email marketing allows you to stay in touch with all of your clients in a quick, easy, organized fashion. Send newsletters, updates, coupons, specials - anything you want your loyal customers to see about your business.
DCG’s email marketing has been created to be as intuitive and simple for you as possible. We put a subscription form on your site that allows your database of contacts to grow. If you can use Microsoft Word, you can do email marketing.
Other great features about this powerful tool:
- Approved as a Bulk Mailer
- Requires no technical skill
- Multiple Formats- allows your Blackberry, iPhone, Gamil, and Outlook users to receive your message
- Smooth integration with your website
- Easily add pre-existing contacts
- Measurable delivery results
- Full customizable email with rich content
Social Media Integration
Promoting your website through social media channels can be a powerful strategy that can get you links, attention and traffic. By including social media on your website, you’re helping your visitors to discover new ways to connect and engage with your business. The social connection isn’t just between business and the visitor. Through social media, visitors to your website can recommend you to other people.
We can set up, integrate and deploy all for your Social Media platforms, inter-connecting them between each other your website. Apart from promoting your business to reach new customers, having the right social media strategy is a great way to connect and engage with existing visitors to your site.
Social platforms we have experience with:
- Google Plus
- YouTube
- Flickr
Search Engine Optimization (SEO)
The first basic truth you need to know about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about.
At DCG, we specialize in small business SEO services. We understand search engines, and how to balance design and performance. We understand what it takes to move a small business to the next level, and will help you develop a marketing plan to increase traffic, leads, and sales. Contact one of our experts at DCG today.
When searching for a new web designer for our redesign, I wanted to find a firm that listened to me. I found that with Durkan Consulting Group.;The result was more than we could have expected. The consumer loved it and our business increased over the following years. Our consumers continue to complement our site. Our site is an intricate and major part of business operations.;Whenever I have an idea, they freely discuss the pros and cons, making requested changes quickly. In the event of a glitch, they respond in a timely fashion. Durkan Consulting Group has proven to be a company that can deliver what they promise.”
If you need a custom website or web application please contact us. You can expect a prompt response from a member of the Durkan team. You will speak with someone who is an expert in developing web applications. You will have a meaningful and direct conversation regarding your ideas and requirements.
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