Top 10 Biotech & Life Sciences Websites
Truth bombs.
Does Your PE or VC Firm Need a Fractional CMO or a Digital Agency?
Small- to mid-sized investment firms that don’t have the financial resources to hire an in-house marketing team or full-time CMO position can greatly benefit from a part-time, on-demand solution. But does your firm need a fractional CMO or a digital agency? Read more to find out.
Which Email Marketing Platform is Right for Your Firm?
Whether you’re new to email marketing or reevaluating your existing toolset, finding the right tool for your firm is easier said than done. Here, we’ll outline considerations to keep in mind when evaluating prospective platforms and provide insights to help equip you to make an informed decision.
How Private Equity Firms Can Leverage Case Studies to Grow Their Portfolios
Adding case studies to your marketing toolbox can not only help you earn the trust of founders and business owners, but it can prove your track record with intermediaries and investors, demonstrate your expertise, boost your SEO ranking, and more.
Mastering Email Marketing for Your Private Equity Firm
Email marketing is a key communication channel that is often underutilized by private equity firms. Here we’ll cover the basics of email marketing, and most importantly, share how this tactic can bring prospects closer into your fold.
The Crumbling of Third-Party Cookies: How You Can Prepare
As it turns out, third-party cookies are a tougher cookie than we all thought. Find out what Google’s upcoming third-party cookie depreciation will mean for your business or firm, and what alternative marketing strategies are on the horizon.
How To Use Personal Branding To Enhance Your PE Firm
Leveraging your team’s personal branding power alongside your company blog and overall content marketing strategy can help position your private equity firm as a leader in the industry.
Is Your Website ADA-Compliant? Does it Need to be?
Chances are, if you’re wondering whether your website is ADA-compliant, it likely isn’t. Learn more about why it may be a worthwhile investment for your business or firm, especially in the long run.
3 Blogs From Private Equity Firms You Should Be Reading
Get motivated to kickstart or finetune your content marketing strategy by checking out these PE firms that are moving the needle with their strategic insights.
Are Paid Ads Right for Your Private Equity Firm?
The answer isn't a simple yes or no. But if you're asking whether digital advertising is right for your PE firm's marketing strategy, we'll help you choose the best approach.
Top 10 Private Equity Websites
In this post, we share the best of the web from one of our favorite niches—Private Equity. This slice of the web pie is overcrowded with lookalike sites. Here we share private equity firms that go the extra mile to make their website stand out.
9 Factors that Give Personality to PE Firm Websites
Does your website truly reflect your private equity firm's personality? We ID'd 9 factors that ensure your website is making the best impression of who you really are to your prospective partners. Read on to see where you land.
Using Technology to Bring Portfolio Companies Together
Here are a few easy and effective actions we recommend implementing for managing communication between your portfolio companies.
4 Simple Ways Private Equity Firms Should Use Web Analytics
You may have Google Analytics running on your website but are you leveraging it? If you're not sure how your private equity firm's website is working for you, then it's time to put analytics to work. With these 4 tips, you can stop missing out on valuable data and gain clarity on how your website is really performing.
Evaluating a Prospective Portfolio Company’s Digital Presence
We know private equity teams don't need our advice on how to crunch numbers when evaluating a prospective portfolio company. But we can provide guidance on how firms can do a digital valuation, including prospect’s websites and relevant digital assets, for a better picture of a potential deal.
5 Private Equity Year in Reviews Done Right
The private equity year-end reports we selected showcase digital experiences that are hard to find fault with. At the end of each year, your firm has its own story to tell and these examples should help that story take shape.
Intro to The Ultimate Content Strategy Guide for Private Equity
An introduction to the ultimate guide for private equity firms to leverage thought leadership and make content marketing a key to your growth and deal flow.
Step 1: Building your Team, Themes & Headlines for your Private Equity Content Strategy
Begin your private equity content strategy with preparation and discovery. A cohesive plan that includes the right team to produce the best themes and headlines is key to kicking things off.
Step 2: Choosing the Tech Stack for your Private Equity Content Strategy
Digital marketing tools exist that are well suited for private equity deal flow. We'll tell you about all of the key software components and options that could be used when implementing a digital content strategy.
Step 3: Content Creation – Codifying Your Knowledge & Creating the Content
There's a way to create quality content without adding to your private equity team's already heavy workload. In this section of The Ultimate Guide for Private Equity Content Strategy, we'll tell you just how to do it.
Step 4: Distribute & Promote Content to Reach the Right Audience
Your private equity firm creates quality content to reach the limited partners, intermediaries, and in most cases prospective portfolio company leaders you want to work with. Distribute and promote your content digitally to your target audiences with our plan for private equity firms.
Step 5: How to Maintain Quality Content – Measure & Adapt
When you look at your private equity content performance you'll discover the reward for your strategic work. Through measuring and analyzing your content you’ll find insights that help you maintain that high-quality standard.
Is Google Adwords Pay-Per-Click Advertising Right for your Business?
It's time to get your business advertising online. Which pay-per-click advertising platform is the best? Weigh the pros and cons of Google Adwords and see if it is the right choice for your business.
Custom Photography Versus Stock for Your Website
Elevate your brand and communicate the real you with custom photography.
How to Email Like a Boss
Hint: It's not artfully using "per my last email"...
Durkan Group’s 2020 Year in Review
Was this unprecedented year full of pivots and adapting to the new normal? Of course, but we hate buzz words and will refrain from them moving forward if you follow along.
A Very Durkan Group Holiday Gift Guide
The 2020 gift guide you didn't know you wanted.
Top 10 Best Venture Capital Websites
Venture capital is at the vanguard of business growth. But while you would expect many VC websites to have the same edginess that their business models demand, there is much room for growth across the board. To set the bar higher, we've rounded up 10 websites that we think exemplify VC's spirit of innovation to give you inspiration for your own redesign.
Working From Home During The Coronavirus: Tools That Will Help You Master The Digital Workplace
As a digital first agency, we are in the practice of continually improving the tools and processes we use to create our best work and connect with remote clients. Here is our comprehensive list of tips and tools that will take your workflow to the next level while working from home.
The New Generation of Prospective Portfolio Companies Brings a Bold New Level of Focus to Private Equity Branding