Long Ridge Equity Partners

A top private equity firm needed a site that was at their level

Long Ridge is a private equity firm that specializes in financial and business technology. They are different from other firms in their space, taking a more nuanced and academic approach. Capital alone only gets you so far. They specialize in the “deep dive” and have a reputation for a highly committed approach to their partnerships. As they have pulled away from the pack the need emerged for a site and new branding that reflected their status and ethos. We welcomed the opportunity to listen, create and elevate.

Services Delivered

  • UI/UX Design
  • Content Strategy & Architecture
  • Branding & Visual Design Language Refresh
  • SPA Site Framework
  • Custom Animation
  • Enterprise Level Hosting
  • Customized WordPress CMS
  • Photographer Recruitment and Art Direction
  • SEO Optimization and Custom Analytics

If your best asset is your team, showcase them.

People, Portfolio, Performance are the “three P’s” of Private Equity maketing. In a great firm like this one, the people come first. We teamed up with top photographer Dominic Episcopo, to shoot the team in their office and took the time to produce a suite of photos that transend the standard yearbook-style headshots. They were rockstars, it was fun, and we think the results speak for themselves.

People, Portfolio. Performance.

The act of telling their story was a true collaboration between our firm and theirs. We listened to them, asked a lot of questions and even interviewed some of their past partners. We put ourselves in the shoes of a hypothetical prospect and asked “What makes Long Ridge uniquely positioned to solve my problem?” We then built a site dedicated to answering that question.

Telling the Story

The act of telling their story was a true collaboration between our firm and theirs. We listened to them, asked a lot of questions and even interviewed some of their past partners. We put ourselves in the shoes of a hypothetical prospect and asked “What makes Long Ridge uniquely positioned to solve my problem?” We then built a site dedicated to answering that question.

A new logo that elevated what they’d built themselves.

Amazingly, one of the founders of the firm had actually designed their legacy logo. So there was not only brand equity but serious and deserved pride of authorship. They were ready to evolve it, but wanted to preserve the DNA and keep the effort collaborative. We worked with them hands on to craft the new logo and can say with sincerity that if this private equity thing doesn’t work we’re holding a spot for them at DurkanGroup as an identity/brand designer.

The Results

The new site has elevated Long Ridge. From the high end design aesthetic, photography and meaningful motion to the messaging, the site is a digital representation of who Long Ridge is at its core. We have had several private equity firms reach out to us as a result of seeing the Long Ridge site.

Launch Website

Durkan Group successfully delivered a visually impressive website that has drawn extensive praise from many people outside of our organization. They were always very responsive and committed to making sure that all parts of their team worked well together. We received exactly what we hoped for.

Vice President Andrew Cedar

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