Philly Phitness

Our apologies if these guys are your competition.

Philly Phitness takes your precept of Personal Training and flips it on its head. As such, it only made sense for us to deliver a brand and website redesign that positioned this network of trainers and health specialists to appeal to a new generation of fitness enthusiasts.

Simply powerful.

The Philly Phitness brand has a look that projects confidence and strength. A look that also extends into, and enhances their tone and voice with copy and media that motivates, inspires and performs like no other experience does in their industry.

Lead-generation, elevated.

One of the biggest features of the new is its new lead-generation form. By using a single-screen approach, Philly Phitness keeps the leads flowing in without distracting or overloading its prospects. Under the hood is a powerful marketing automation engine that segments leads on the fly for the sales team and nurtures prospects towards conversion.

The Results

Like personal training, we're measuring results from both on, and beneath the surface. At a glance, Philly Phitness is clearly one of the few brands in its industry that boasts a website experience that is this enjoyable across any device. Just beneath, are all of the standard techniques that attract and retain inbound visits that are crucial to the business's on-going success.

Launch Website

Working on the new Philly Phitness redesign was a treat. It's not often that we get the chance to take what we know from our experience working with national companies and boiling it all down for a brand that is truly local and unlike any other in its industry.

Durkan Group Digital Strategist Sean Hennessy

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