Power of Penn

The University of Pennsylvania trusted us to tell their stories.

When Penn wanted to launch a new website to promote their new capital campaign they came to us. The task was to create a publishing tool to showcase their compelling stories of Inclusion, Innovation and Impact. From finding cures for cancer to distilling the essence of “Grit”, the Penn community is working collaboratively to change the world, and those stories needed a platform worthy of that mission.

Services Delivered

  • UI/UX Design
  • Content Strategy & Architecture
  • Branding & Visual Design Language Refresh
  • SPA Site Framework
  • Analytics
  • Enterprise Level Hosting
  • Customized WordPress CMS
  • Social Media Aggregator Integration
  • SEO Optimization and Custom Analytics

A capital campaign microsite without the micro.

This ambitious fundraising site is actually quite large, it has over 300 unique pages and growing. The robust, durable and optimized hosting solution that we architected makes sure that it will never crash, even when the traffic spikes from a massive email campaign. Built on the AWS platform, the site is blazing fast—ensuring both a satisfying user experience and category dominating search engine results.

Good stories flow effortlessly, so should page transititions.

We built the site on an ajax caching framework that preloads the site into memory and deploys new pages without additional server hits. The user sees content immediately via elegant transition animations. This approach allows the stories and information being presented to take center stage and to become immersive. We believe that the best technology solutions are the ones that let the content shine.

The Results

Site traffic is up 200% year to date compared to the legacy campaign microsite. Stakeholders are thrilled and Alumni are inspired. This university wide campaign site has set the benchmark that all other departments aspire to. The internal content team is able to publish new stories on their own, with a rich set of style and formatting options that support all content requirements. Now they have all the tools they need to tell the stories of the Power of Penn.

Launch Website

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