Power of Penn
The University of Pennsylvania trusted us to tell their stories.
When Penn wanted to launch a new website to promote their new capital campaign they came to us. The task was to create a publishing tool to showcase their compelling stories of Inclusion, Innovation and Impact. From finding cures for cancer to distilling the essence of “Grit”, the Penn community is working collaboratively to change the world, and those stories needed a platform worthy of that mission.
- UI/UX Design
- Content Strategy & Architecture
- Branding & Visual Design Language Refresh
- SPA Site Framework
- Enterprise Level Hosting
- Customized WordPress CMS
- Social Media Aggregator Integration
- SEO Optimization and Custom Analytics
A capital campaign microsite without the micro.
Good stories flow effortlessly, so should page transititions.
Site traffic is up 200% year to date compared to the legacy campaign microsite. Stakeholders are thrilled and Alumni are inspired. This university wide campaign site has set the benchmark that all other departments aspire to. The internal content team is able to publish new stories on their own, with a rich set of style and formatting options that support all content requirements. Now they have all the tools they need to tell the stories of the Power of Penn.Launch Website