Sustainable Generation

Reducing the complexity of understanding SG's scalable solutions.

Sustainable Generation's unique solution to keeping commercial compost operations compliant and cost-effective is anything but simple. In order to make the complex accessible and the technical easy-to-understand, Durkan Group delivered a digital redesign that now has SG covered across every customer touchpoint.

Services Delivered

  • Responsive Web Design
  • Branding & Logo Design
  • UX Research
  • Marketing Automation
  • Search Engine Marketing
  • Responsive Email Design
  • Content Strategy
  • Custom Content Management System

Flexible, functional and responsive page designs with a focus on lead generation.

Reducing the complexity, frame-by-frame.

With outdated diagrams and specification docs supporting most of the knowledge base for SG's technology, it was clear that communicating how their products worked and compared to the alternatives in the marketplace had been a long-running challenge. Using the latest in web animation technology, Durkan Group designed an interactive diagram that showed exactly how SG's products worked through an engaging and intuitive user experience.

A playful and informative brand refresh emphasizing the story of an industry leader.

The Results

The result of Sustainable Generation's redesign and brand refresh is hard to cover up; now, more than ever before, it's simple, fun and easy-to-understand that SG's solutions are right for the environment and right for business.

As part of a complete rebuild, Durkan Group managed web design, development, hosting, and SEO services with an emphasis on creating a top-notch user experience. They also made minor updates to our logo to make it look a bit cleaner and more modern. They were instrumental in fleshing out our ideas and determining the ideal user flow for our audiences. We worked collaboratively to make sure the site is interactive in a way that facilitates deep-dives into the services and products we provide.

Marketing Director Nancy Freeberry

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