The Harman Group
Structure, simplicity and elegance via a brand new website and updated brand identity.
Engineering is complex, especially when you are building 65+ story structures and retrofitting existing buildings. This is what The Harman Group does. Despite the complexities, they strive not only for achieving excellence on their projects but in their relationships, too. When it came to their site redesign, Durkan Group extended this philosophy through a compelling, yet clean and simple interface.
- Branding & Identity
- Interaction Design
- User Experience
- UX Optimization
- Custom Wordpress CMS
- Responsive Design
The Harman Group has been delivering top-tier structural engineering for over 32 years. The projects keep getting bigger, with THG behind 10 high-rises currently under construction in Philadelphia. Durkan Group elevated THG’s digital presence to reflect the high end services and expertise they provide and conveying who they are.
New visual brand identity.
The Harman Group wanted a new logo but did not want to completely stray from the existing for fear of confusing users. We were able to leverage the existing but drastically enhanced the logo through more contemporary font pairings and modifications to colors and placement of “the blocks”. The new visual identity has the blocks together as a structural element in the lower right that holds “The Harman Group” in place. This conceptually represents what The Harman Group does, building the seemingly impossible through structual engineering.
Showing off the team.
When we reviewed THG’s analytics we found the team bios to be the most often accessed pages next to the home page. This was no surprise as this is often the case with knowledge based companies. We wanted to convey a high level of experience and professionalism but also stress approachability and individuality. This was accomplished through a combination of casual and professional shots as well as associating team members with projects, news and blogs.
Showing off the work.
Users can easily view THG’s work through case studies, services pages and a robust project portfolio that can be filtered by sector. Internal staff are completely empowered to regularly update the site with new work through a robust WordPress CMS that has been customized to meet The Harman Group’s requirements.
The site enhancements makes it easier for architects, developers, owners and construction teams to find the information they care about, including new Project Overviews broken down by asset type; plus Case Studies, Personnel Bios and News. Engineers looking to join The Harman Group’s growing team can find new opportunities, plus get a real sense of what it’s like to work at the firm, in the new Culture section.Launch Website