The Line K-12

First-of-Its-Kind, digital publication dedicated to civil discourse in K-12 Education.

The Line is an all new publication of the Frontline Research & Learning Institute dedicated to encouraging civil discourse among leaders in K-12 Education. To compliment the new magazine, Durkan Group handcrafted a custom publishing platform enhanced by a suite of user-focused tools that not only encourage the conversation but make it possible.

Services Delivered

  • UI/UX Design
  • Content Strategy
  • Lead Generation Strategy
  • Responsive Web Design
  • Custom Web App Development
  • Responsive Email Development
  • Marketing Automation Integration

Highlighting the way to Civil Discourse.

Inspired by the tool sets found on Medium and similar, Durkan Group designed and developed a custom annotation tool for readers to highlight article text, annotate lines with their own comments and then share those impactful snips within their own social networks.

Flexible content workflows.

With a number of authors publishing articles, Durkan Group had to ensure that the design of each story matched the content being written. Flexible content blocks housed within an overarching visual design system gives each article its own identity while maintaining the familiarity and consistency of the The Line brand.

Simple, no-frills account management.

When conversation is the ultimate conversion, account management has to be dead simple. After a quick signup process, users can update profile information, change their preferences and manage both digital and print subscriptions - all from a single interface.

The Results

At The Line, the results speak for themselves. You can hear them in the threads of constructive conversation complimenting each article and the enthusiasm in the voices of the editorial staff who publish the most compelling content in the education space.

Launch Website

What the team accomplished on TheLineK12.com in what amounts to just under 2 months from concept to completion is nothing short of remarkable. Every time they said “sure, we can do that” they delivered. All this with the added bonus of staying completely on budget. They are a cutting edge team with a true partner outlook. With Durkan you feel like more of a teammate than a client, as a designer that is really refreshing. Their level of collaboration and responsiveness during this project was unparalleled. But, it’s their approach to projects and holistic understanding of the digital space that really elevates them. Need help with Google Analytics set up or lead-gen campaigns? Yea, they do that too. We look forward to a long-standing relationship with the team. Outstanding work guys!

Web Designer Geoffrey Lyman

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