The Raab Collection
Enhancing a luxury brand through superior design and user experience.
The Raab Collection sells historical documents signed by influential figures we have all studied in school at one point or another. Einstein, Napoleon, Washington, Lincoln, Churchill and our Founding Fathers are just a handful of examples. They're more than just a seller; they're internationally-recognized experts focused on providing quality and authenticity to the most discerning document collectors. Durkan Group crafted a new visual design language and user flow that invokes a white glove-like feeling when experienced online.
- Brand Strategy
- Interaction Design
- Drupal to Wordpress Migration
- Customized WordPress CMS
- User Experience Design
- Content Strategy
One of the aspects we really enjoy when going through a site redesign is getting the client’s reaction and feedback when presenting custom designs. The Raab Collection was no exception. “The signature! That’s so obvious, why didn’t I ever think of that?!”, one of the owners exclaimed, referring to the use of signatures as a key element throughout the site design.
Digital organization with a nod to the traditional.
We approached the redesign with a heavy focus on how to best organize figures, eras and documents. We gave a nod to the traditional, a deck of cards. User’s are presented with “cards” that allow them to easily navigate and view figures and their associated signed documents.
Highlighting the features.
Each signed document is unique in its features and historical significance. We delivered a solution that allows the Raab Collection to easily create hotspots on a given document that allow them to point out key components that are unique to the document.
Searching made simple.
User’s can easily enter their search and have suggested figures appear in an friendly format that allows them easily drill into a given figure or era via type ahead or view all results.
Beyond introducing a new, responsive design we were able to migrate the site from Drupal to WordPress seamlessly. The migration was coordinated and planned with great care as the site has thousands of pages contributing to its strong SEO standing that we knew could not be jeopardized. We managed to retain the same URL structure for the majority of the pages, in addition to maintaining years' worth of carefully-constructed redirects. Since launch, we have seen traffic and conversions rise past previous benchmarks.Launch Website
From the very first day, the Durkan Group exceeded our expectations. They showed great creativity and knowledge, as well as real professionalism, a rare combination. We have worked with a lot of web companies and now feel we have finally found a long term partner. It was evident that they really cared about our project and always had time to pick up the phone and chat. I would enthusiastically recommend them to anyone (except our competitors).Owner Nathan Raab