forcine
Forcine Concrete and Construction is a reputable, 100% employee-owned company known for their craftsmanship and technical expertise. With over 50 years in the industry, Forcine needed a brand and digital experience that reflected the reputation they’ve worked so hard to build. Together, we formulated a refreshed identity that felt historic, thoughtful and ownable.
Forcine sets a high bar in each project they take on, and we knew we had to do the same. Early in our collaboration, the concept of a cornerstone emerged consistently. From the literal foundations Forcine lays to the unwavering dedication and support they offer their clients, they provide an incomparable foundation in their field. The cornerstone became one of the bedrocks for the new brand, coming to life in a simple logo mark consisting of sharp angles and technical precision.
All brand decisions were made through the lens of the new Forcine tagline: Building with foresight, delivering with force. The brand voice embodies sophisticated craftsmanship. It speaks with the measured confidence of a seasoned professional who has seen it all but remains humble yet forward-looking in approach. Every aspect of the identity was guided by Forcine’s legacy of precision, innovation, and trusted partnership.
In an industry where attention to detail is everything, we saw a clear hole in the market: companies were failing to give that same focus to their own visual identities. Through multiple discovery workshops, stakeholder surveys, and creative collaboration sessions, we began to formulate a blueprint for leveraging the inherent core of Forcine as a way to elevate their brand above their competitors.
Forcine has been known for years as a company visualized by shades of green. To maintain that legacy, we constructed a color palette that revolves around their historic color. The palette evolved with the additions of Concrete (a self-explanatory inclusion) and Safety Citrine (a much needed bright accent rooted in the company’s dedication to safety).
To further establish brand equity, we expanded the cornerstone usage beyond just the logo itself: the mark became a mask for photography, a bullet-point for listing out information, and a symbol for action-oriented items on the site.
The human-built aspect is a crucial element of the visual language and website experience. A personable tone of voice, historical photos, and the faces of the people behind it all: the system makes it clear that Forcine would be nothing without the skilled craftsmen that comprise the company.
