carnegie mellon university iii
services
Creative Development
Motion Design
Digital Strategy
CRO
intro
When the Integrated Innovation Institute at CMU needed to quickly pivot their digital strategy, we were ready to deliver an experience as world class as the programs they have to offer.
transforming an applicant screening microsite into a dynamic lead-gen engine that knows no bounds
During our first collaboration with iii we released an interactive roadmap experience that helped applicants find the program right for them. As applicant behavior and interest in programs changed over time, we worked with the team at cmu to create a new microsite solely focused on capturing leads from their digital campaigns. While more strategic in nature, the new landing page microsite delivers on the details with creative features and moments of delight.
