white oak
services
Brand Refresh
Copywriting
UX / UI
Development
intro
White Oak’s investments have existed for decades, but the firm itself lacked a cohesive brand identity. We helped define White Oak as an investment platform that not only generates profits, but that positively impacts society, the environment, and local and global communities.
as a fourth-generation family office, many of White Oak’s private investments are well known, but the firm itself lacked a brand identity.
White Oak’s investments are ever-evolving, but they all work to embody the traditions that the firm was founded on. Finding the balance between White Oak’s history and their progression towards mission-impact investing, we created an elegant yet understated brand that evokes both professionalism and warmth. The new site also reorganizes their diverse initiatives into intuitive and informative categories that makes it clear where they’re invested.
