crescent capital
Crescent Capital is a leading alternative asset specialist with a growing market presence and over 30 years of experience. The team had recently undergone a branding journey when they came to us. They were seeking guidance on digitally executing the new visual language in a streamlined, cohesive, and impactful way.
Despite the financial market being in a near-constant state of flux, Crescent Capital is a consistent and reliable partner through every phase. With this message being core to the brand, we focused on bringing it to life by masking Crescent’s distinctive moon phase pattern with calm, grounded photography. Meaningful copy and subtle visual elements throughout the site reinforce Crescent’s identity as a trusted credit authority who stands by its clients.
